Comms Strategy
I led the development of Valent U.S.A.’s digital brand and communications infrastructure from the ground up, establishing the processes, standards, and channels needed to modernize the company’s communications approach. I created clear brand and messaging guidelines, outlined scalable content and communication workflows, and built structured processes for managing web, social media, video, internal communications, and marketing initiatives. By defining how content is planned, created, approved, and distributed, I helped ensure consistency across all communications while improving efficiency and collaboration across teams. These foundational systems enabled Valent to deliver a more cohesive digital brand presence and positioned the organization to scale its communications efforts across multiple platforms and audiences.
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Valent USA Impact Stories
Digital Brand Enablement
I developed and implemented comprehensive brand enablement kits to help employees consistently represent the Valent U.S.A. brand across all communications. These kits provided accessible, ready-to-use resources including branded phone wallpapers, standardized email signatures, social media assets, and downloadable marketing materials through a centralized print center featuring flyers, templates, and collateral. I also created brand training and guidance materials to educate teams on proper brand usage, messaging, and visual standards. By equipping employees with practical tools and clear guidelines, the brand kits empowered teams across the organization to confidently communicate while maintaining a cohesive and recognizable brand presence.
Product Marketing
I led the development of comprehensive product guidebooks designed to clearly showcase Valent U.S.A.’s full portfolio of crop solutions in an accessible, user-friendly format. These guides consolidated complex product information into organized resources that highlighted key solutions by crop, helping sales teams, partners, and growers quickly understand how Valent technologies support different agricultural needs. I oversaw the structure, messaging, and design to ensure the guidebooks aligned with Valent’s brand standards while making technical information easier to navigate. The result was a practical field and marketing resource that strengthened product storytelling, improved internal alignment, and helped teams confidently communicate Valent’s value to customers.
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PR & Thought Leadership
I developed and executed a strategic media relations program to increase Valent U.S.A.’s visibility across key agricultural and industry publications. I built relationships with media outlets, identified timely story opportunities, and crafted press materials that highlighted Valent’s innovations, expertise, and leadership in agriculture technology. By aligning media outreach with business priorities and industry trends, I secured meaningful coverage that elevated the company’s brand and reinforced its credibility with growers, partners, and stakeholders. This work also supported broader thought leadership efforts by positioning Valent experts in media interviews, feature stories, and contributed content across respected ag industry platforms.
Events
I led the development of event branding and communications strategies to ensure Valent U.S.A. had a strong, recognizable presence at industry conferences, trade shows, and corporate events. My work focused on elevating the corporate brand while highlighting Valent’s leadership in sustainability and bio-rational technologies. I developed cohesive messaging, visual assets, and branded materials that helped our booths, presentations, and collateral stand out in highly competitive event environments. By aligning event storytelling with Valent’s broader communications strategy, I helped create engaging experiences that clearly communicated our commitment to sustainable agriculture while strengthening brand recognition with growers, partners, and industry stakeholders.
Websites and more
I led the redesign and modernization of the Valent U.S.A. website to create a more intuitive, brand-aligned digital experience for growers, partners, and industry stakeholders. The project included developing new product pages that visually align with Valent’s solution-based branding, making it easier for users to understand how products fit within broader crop protection strategies. I also introduced crop-specific portfolio pages, allowing visitors to explore Valent’s full range of solutions by crop and better understand how technologies work together in the field. In addition to restructuring content, I improved navigation, page structure, and overall usability to create a more user-friendly experience while ensuring the site clearly supports Valent’s business objectives, marketing priorities, and brand identity.
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Social Media
I built Valent U.S.A.’s social media program from the ground up, transforming it into a strategic digital communications channel that supports brand awareness, thought leadership, and customer engagement. I developed a structured content strategy and editorial calendar to ensure consistent, purposeful storytelling aligned with marketing priorities, seasonal crop needs, and industry conversations. By introducing a mix of educational content, field-based storytelling, video, and thought leadership, I significantly expanded Valent’s digital presence and engagement. Through this strategic approach, I more than tripled growth across all social media platforms, strengthening the company’s ability to connect with growers, partners, and the broader agriculture community while reinforcing Valent’s brand and expertise in the industry.
Brand Reporting & Measurement
I introduced a quarterly brand performance report to provide clear visibility into how Valent U.S.A.’s communications and marketing efforts were impacting brand awareness and engagement. The report established a structured framework for measuring progress across social media performance, social listening insights, thought leadership visibility, media coverage, website engagement, and overall brand exposure. By consolidating these metrics into a consistent reporting process, I enabled leadership and cross-functional teams to better understand how communications initiatives were performing and where opportunities existed to strengthen impact. This data-driven approach helped connect communications efforts to broader business objectives while ensuring our strategies remained informed, measurable, and continuously optimized.
Public Speaking & Representation
I frequently presented to company-wide audiences and leadership teams to communicate key business initiatives and ensure alignment across the organization. At major company meetings and internal events, I delivered presentations that translated complex strategies into clear, engaging narratives, covering topics such as Salesforce CRM strategy, sustainability objectives, digital transformation, and evolving communications priorities. My role focused on helping employees understand how these initiatives connected to Valent U.S.A.’s broader business goals while reinforcing the company’s brand, mission, and long-term vision. Through these presentations, I helped foster greater transparency, alignment, and engagement across teams by making strategic objectives accessible and actionable for colleagues throughout the organization.
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